xo ASANTE, originally Rue 114, was launched by Serwah Asante in January 2012 as a platform upon which to celebrate beauty and style at all sizes. Inspiration for the xo ASANTE brand is deeply informed by the designer’s Ghanaian roots, New York City upbringing, and eternal love of travel. Each collection is born of the global perspective and responds to the call of what today's woman; whether in Laos, Lagos, or Los Angeles; needs to be edgy, unique, powerful, and always feminine.
xo ASANTE is inspired by and created for women who believe that every shape and size should be celebrated as beautiful. This season, xo ASANTE is proud to present its 2016 capsule collection, African Barbie. Our version of a Barbie wardrobe – set to a techno-color drum beat. We chose to incorporate our love of color and pattern to develop a unique line of bold African print textiles in versatile fabrications such as Lycra blend, neoprene, stretch cotton and organza. The incorporation of African prints beyond traditional non-stretch cotton allows for the development of better draped and fit garments - creating exciting new possibilities on the frontier of African fashion.